Meet the Activators
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232 O’Farrell St
The popular taqueria, founded by local chef Miguel Escobedo, specializes in Mexico City-style al pastor and brings bold, authentic flavors to one of the city’s most high-traffic corridors.
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215 Fremont St, Suite 5B
Hungry Crumbs is a cookie adventure blending classic and contemporary flavors. With delightful selections like Ube, Lemon Curd, Pecan Dulce de Leche, Dubai Chocolate, and Banana Biscoff, they cater to traditionalists and daring foodies alike. Each bite is a sweet journey of flavored fusions.
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303 2nd St, N102
Paper Son Coffee, named after how their founder's family (and so many others in San Francisco) immigrated to the U.S., serves locally roasted coffee, classic drinks, and beverages with adventurous Asian American-inspired flavor profiles.
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Four Embarcadero Center, Suite 4104
Drawing inspiration from traditional Senegalese recipes, Teranga utilizes African superfood ingredients to create new experiences as well as reintroduce old classics.
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215 Fremont St, Suite 1
Craftivity is a hands-on arts and crafts studio specializing in unique team-building experiences and creative group events across the Bay Area. Craftivity offers joyful, customized workshops for groups of all sizes to help people reconnect through the power of creativity.
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220 Montgomery St, Suite 100
KALW is rooted in the Bay Area and inspired by the world. They create and curate programming that is informative, innovative, inclusive, and entertaining. They nurture new and underrepresented voices with the goal of engaging the individual and strengthen the connections between us.
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Four Embarcadero Center, Suite 4504
Rosalind Bakery's mission is to create exceptional naturally leavened breads and croissants. They partner with farmers in Half Moon Bay and Pescadero to bring real farm-to-table food to their community.
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One Embarcadero Center, Suite 1113
Devil’s Teeth Baking Co. is a San Francisco based bakery with a dedicated following for their breakfast sandwiches and other baked goods.
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50 Fremont St, Suite 125
Koolfi Creamery creates Indian-inspired ice creams with fresh, local California Straus dairy. They are a queer and immigrant women-owned business that operates a shop in San Leandro and a pint wholesaling operation.
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332 Pine St
The Mellow is a unique urban oasis that combines a plant shop, coffee bar, barbershop, and event space. It offers a variety of houseplants, home goods, and gifts, alongside specialty coffee and live music events. The Mellow aims to create a relaxing and vibrant community space where people can connect, recharge, and enjoy a curated selection of items and experiences.
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201 Jackson St
With an unwavering commitment to curating captivating exhibitions, immersive pop-up events, and art-centric programming, GCS endeavors to elevate art communities while fostering meaningful relationships between artists and their audiences.
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236 Powell St
Known for its vibrant, artist-designed textiles and size-inclusive, California-made garments, Nooworks brings playful, feel-good fashion to the heart of Union Square. As a brand, Nooworks champions creativity, sustainability, and community in everything they do.
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220 O'Farrell St
Taylor Jay creates timeless, sustainable, and inclusive designs for modern women. Taylor Jay’s pieces are thoughtfully designed to adapt to every woman’s lifestyle, offering elevated comfort with an ethical and eco-conscious focus.
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Four Embarcadero Center, Suite 4507
Whack Donuts is Vandor Hill’s love letter to San Francisco—a vegan donut shop born from grief, resilience, and a deep family legacy. A native of The City and breakdancer since his teens, Vandor bakes his donuts (not fries them) in honor of the women who raised him and the Mission streets that shaped him.
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Current Pop-ups
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Pop-up to Permanent
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